Rimage Sees Strength in On-Demand Disc Printer and Duplicator Sales

The "disc-less" world is still a distant reality as it pertains to delivering digital content on CD and DVD disc media. There is still strong demand for disc duplication services, equipment and disc publishing applications.

Even as online applications become the mainstream method for distributing and viewing digital content, many businesses rely on CD, DVD and Blu-ray discs  to supply on-demand content. Before digital distribution can completely take over the optical disc’s job, an important factor to consider is that there is a limited amount of bandwidth available for online storage. The time it takes to access, build and manage a digital collection of media can be staggering. Conversely, inserting a disc into a drive provides instantaneous content retrieval and viewing, without sluggish download speeds or other technical problems that web downloads can facilitate.

Rather than solely relying on digital libraries of content, many customers still prefer to have a disc in hand. A physical copy of content, distributed via an optical disc, allow users to maintain a sense of ownership and can also provide security against data loss and corruption. Companies around the world recognize this customer need and are continuing to distribute their content on CDs, DVDs and Blu-ray discs. This year, two of Rimage’s established customers placed significant orders for automatic disc publishing systems to support their unique business applications.

In September, IBM purchased 12 Rimage Producer III 8100N systems to sustain its growing software support business. Utilizing Rimage disc publishing equipment, IBM duplicates over 15,000 discs a month of customer-specific software to its world-wide network of customers and partners. Customers across the globe depend on IBM’s ability to distribute physical copies of customized content, as well as provide discs for secure installation, backup and recovery purposes.

Throughout October and November of 2010, CreateSpace also placed sizeable orders for Producer 8100N systems to support its expanding on-demand video business. Using Rimage publishing technology, CreateSpace gives independent creators the ability to distribute and promote their video media on demand, without excessive inventory, manufacturing and packaging costs, eliminating risk and improving workflow.

In the same way that the "paperless office" of the 1980's still eludes us, "disc-less content" is a long way from becoming a reality. The recent demand for Rimage equipment points to a continued, world-wide need for the physical distribution of digital content. Optical discs are inexpensive to produce and remain one of the most effective ways to promote and support businesses, providing a secure and timely method of publishing and distributing information.

With fully-automated on-demand disc production, high-quality label images and integrated workflow, Rimage products enable organizations to meet consumer demand for physical copies of digital content.