Primera’s New “Rent & Rip” Program for Apple ® iTunes ® or Windows Media Player

PLYMOUTH, MN, USA (Dec 15, 2008) — Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD, and Blu-ray disc duplication and printing equipment, has unveiled its new Rent & Rip Program for Personal CD Collections.

Under the terms of the program, customers can rent a Primera Bravo SE* Disc Publisher along with the company’s PTRip software for just $299 per week. The Bravo SE’s built-in robotics will load personal music CDs into the unit and rip tracks into Apple iTunes or Windows Media Player – automatically and “hands-free.” Round-trip transportation is included in the rental fee.

“By loading up their CDs and walking away, users will discover a way to bring new life to any CD collection, whether it is at home, work, or at a house of worship,” said Mark D. Strobel, Primera’s Vice President of Sales and Marketing. “Sending 1,000 CDs to a service could easily cost $1,000 before shipping costs. For just $299, our Rent & Rip Program lets you do the same thing yourself – without the risk of sending away your valuable CD collection.”

The program is simple to use and requires just three steps:

1. Place CDs into a Bravo SE Disc Publisher’s input bin,
2. Launch PTRip,
3. Click “Load to iTunes” or “Load to Windows Media Player.”

The process repeats until all CDs in the input bin are processed. Simply remove the ripped discs from the output bin, reload the input bin and click the Import button again to continue.

Contact authorized reseller Techware Distribution

Headquartered in Minneapolis, Minnesota, Techware Distribution, Inc. is a leader in selling and servicing CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world’s best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia). Phone: 1-800-295-0083

Notes to Editors: Bravo and PTRip are trademarks and Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies.

VIA

Primera PTRip Software Lets You Rip Directly To iTunes

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Primera Announces PTRip™ Software for iTunes® and Windows® Media Player

PLYMOUTH, MN, USA (January 7, 2008) — Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD, Blu-ray Disc and HD DVD duplication and printing equipment, today announced the availability of its new PTRip Software.PTRip gives users of Primera’s Bravo-Series Disc Publishers the ability to automatically load CDs into their Publishers’ built-in CD/DVD drives for importing audio tracks into Apple® iTunes or Microsoft® Windows Media Player. The program is simple to use and requires just three steps:

Discs are robotically loaded and tracks imported into iTunes or Windows Media Player. The process continues automatically until the input bin is empty. Once imported, files are ready for playback on portable players including Apple iPod®, iPhone™ and iTouch™ devices, Microsoft Zune® and many other brands and models of MP3 players and cell phones.

PTRip supports Primera’s Bravo SE, Bravo II, BravoPro and Bravo XR/XRP Disc Publishers. The software is priced at $99.00 (MSRP), but is available for a limited time at no charge. Visit www.primera.com/PTRip to register and download the program.

“We’re pleased to offer PTRip to our valued customers. It lets them utilize their Bravo Disc Publishers in a new and completely different way,” said Mark D. Strobel, Primera’s Vice President of Sales and Marketing. “There’s no easier and more efficient way to digitize a personal CD collection than with PTRip and a Bravo-Series Disc Publisher.”

    1. Place CDs into a Bravo-Series Disc Publisher’s input bin,
    2. Launch PTRip,
    3. Click “Load to iTunes” or “Load to Windows Media Player.”

Information and pricing on Primera Printers and Duplicators.