SEO Tip #2 – Optimize for Long-Tail Keywords

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Long Tail keywords are phrases that are at least 3 words or more. Longer word phrases are not searched for nearly as much as more popular 1 or 2 word phrases, but the traffic is typically much more targeted and therefore a much better quality lead or visitor to your site.

Another bonus to longer, less popular keyword optimization is that there is less competition. That means it is much easier to achieve high rankings (page 1) on Google and Bing.

Longtail example: bicycle repair minneapolis (only 200,000 webpages) versus
Short keyword: bike repair (competing against 8,470,000 other webpages)

So what should you do?

  1. Create a page targeting the longer word phrase – techwaredist.com/bicycle-repair-minneapolis (just an example).
  2. Write some good content, page titles and an H1 using phrases like “bike repair in Minneapolis” ,  “we fix bicycles Minneapolis, MN” and “Minneapolis bike repair”
  3. Update your new page with good relevant content on a regular basis

Call us for help with making your website search better on Google and boost your profits by driving high quality leads and buyers to your site.

952-944-0083 - Keep checking back for our weekly website tips

New Rimage Everest 600 & Everest 400 Ribbons

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Rimage will begin shipping a new version of Everest 600 CMY ribbon and Everest 400 CMY ribbon in mid-April 2012. The new CMY ribbons will provide more accurate color matching and better ribbon adhesion to your thermal CD-r, DVD-r and recordable Blu-ray discs. Current Rimage systems at have the Everest 400 printer: Rimage 5400n & 3400

Rimage systems that may have the Everest 600 printer: Rimage 7100n, 6100n & 8100n as well as Auto-Everest systems featuring the E600 printer. Customers receiving the new Rimage CMY ribbons will be required to install a new service pack.

Techware is here to help, so call us with any questions that you
may have 1-800-295-0083.

Search Engine Optimization Tip – Relevant URL

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Creating Better URL’s

Want to get found on Google by more potential customers or prospects? Here are a few tips.

1. Come up with a domain name that includes your most important keyword or keyword phrase. Keep it short. Use no more than 1 hyphen.

  • Example: You own a bike repair business in St. Paul, Minnesota – a great url/domain for you would be stpaulbikerepair.com or bicycle-repairs.com.

2. Get  a dot com address – they search much better than .net, .biz, .org, .tv, .info, etc.

3. Individual page url’s on your site should also be unique and feature a relevant keyword.

  • Example: with for the bike business –  stpaulbikerepair.com/we-repair-schwinn-bikes or stpaulbikerepair.com/schwinn-scooters-on-sale

4. Incorporate your city or state in the domain in order to capture Google, Yahoo and Bing local search results – stpaulbikerepair.com

Need help with your website, design, functionality, shopping cart, SEO, or Social Media presence? Call or email Drew  – 952.944.0083 or drew at techwaredist.com

 

Microboards Inkjet CD/DVD Printer Repair

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Microboards will discontinue disc printer repair services & support for their legacy printer/publisher products utilizing the 6122 print engine on March 1st, 2012. The Microboards products that we be affected are:

  • PF-1 (Print Factory-1 Disc Printer)
  • PF-2 (Print Factory-2 Disc Printer)
  • DX-1 (DX-1 Disc Publisher + Printer)
  • DX-2 (DX-2 Disc Publisher + Printer)

They have a limited quantity of repair parts inventory available for these obsolete machines, including the HP-6122 print engine.  Please contact us before 3/1/2012 if you have any interest final end-of-life purchase for remaining repair spare parts for the HP 6122 print engines.

CD and DVD Printer Repair with Microboards

Techware will try and support these legacy Microboards printers for as long as we can.

To reach the Techware Support team of Microboards disc printers, please call 1-800-295-0083 x-16.

Techware also has rental, lease and used equipment sales options for newer Microboards Print Factory Pro printers, Microboards Towers, Primera Bravo II, Bravo Pro and Bravo 4100 series printers and duplication systems.

UDO 60gb and 30gb WORM Prices to Increase

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Mitsubishi, the lone manufacturer of UDO 60gb and 30gb WORM disc media, has just announced a $3.00 per disc price increase across the board on January 1st, 2012. This price increase will be across the board for all 30gb and 60gb WORM and Re-writable UDO discs.

We recommend that you place any orders for UDO products that you need soon in order to get the existing lower price.

Call us at 1-800-295-0083 with any questions that you have. Or email kevin at techwaredist dot com.

Rimage Announces Price Increases on Ribbons, Media Kits, Duplicators & Printers:

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Rimage Price Increases – Effective January 1, 2012, Rimage equipment and Everest ribbon consumable prices will increase. The price changes are directly related to cost increases Rimage has incurred from worldwide suppliers (mainly in Japan).

List of the Price Increases:

Producer (7100N and 8100N) Up 4%
Professional (3400 and 5400N) Up 4%
Desktop (2000i) Up 4%
Printers (Prism and Everest 600) Up 4%
Ribbons (Everest II, III, 400 & 600) Up 4 1/2%
Media Kits Up 1%

Customers interested in purchasing new Rimage printers or publishers should act quickly to save!

**Current Rimage programs that end soon.

$2,000 off a  Professional™ 5400N or 3400 System – Through December 16, 2011.

Everest III AutoPrinters for $4,950 through Dec 31, 2011.

Call Techware at 1-800-395-0083 for more details

 

UDO 30gb and 60gb Rewritable Manufacturing ends in 2012

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We just learned that the sole manufacturer (Mitsubishi) of UDO disc media will stop producing 30gb rewritable and 60gb rewritable in the 1st quarter of 2012.

In addition, Mitsubishi will also stop making the compliant-WORM product in 2012.

Standard WORM UDO 30gb and 60gb discs will continue to be manufactured in Japan by Mitsubishi. This affects all brands as this is a sole-source product line – Plasmon, HP, IBM, Xerox and Maxoptix.

Plasmon UDO Disks - 30gb and 60gb WORM

Let us know if you have any questions about sourcing Re-writable UDO discs @ 1-800-295-0083 x-16.

Sony Continues Manufacturing Magneto Optical Disks

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I just read an interesting press release from earlier this week from GE Medical and Avnet from the 2011 RSNA show in Chicago.

The press release states that GE will be offering a new DICOM hard disk / Blu-ray appliance into hospitals and imaging centers that currently use magneto optical disc storage. The reason, as stated in the press release, is that magneto optical drives are no longer being manufactured.

It is true that MO drives are no longer being made. But fully functioning Sony, HP, and Maxoptix drives are still widely available from my system integrators as well as niche resellers. However, as I read through the full article I found a miss-statement. There was a quote about half-way into the releases that stated “Current users of the discontinued magneto-optical discs….”

MO discs are still be manufactured by Sony and sold under varies brands names – Sony, HP, Maxoptix, and Medical Grade to name a few. Don’t worry, magneto optical discs will continue to be available for many years to come.

Let me know your thoughts or comments. Also contact Techware at 1-800-295-0083 (952.944.0083 locally) if you need any help sourcing MO drives or MO media.

Sony Will Develop LTO-6 Tape Media – 8 Terabytes

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Sony’s Storage Media Division has signed the LTO-6 licensing agreement with Hewlett-Packard, IBM and Quantum. This agreement now allows Sony to start development of its LTO-6 Ultrium tape media. The estimated storage capacity will be 8TB per tape using compression.

The 6th generation (LTO-6) tape technology is designed to support the ever-increasing capacity requirements of today’s data rich storage environments.  Each cartridge will be able to store up to an estimated native 3.2TB (8TB 2.5:1 compressed) of data in one cartridge.  This new generation of the LTO Ultrium format will also deliver a data transfer rate of up to 210MB/s native (525MB/s compressed).

Specific features of Sony’s LTO-6 Ultrium tape cartridge media: 

  •  Increased storage capacity, achieved with a newly developed magnetic particle and advances in manufacturing technology, which allow for higher recording density.
  • LTFS partitioning feature as previously introduced on LTO-5 tapes.

Sony’s development of the LTO-6 format demonstrates its continued commitment to support an impressive range of storage media products that also includes formats such as AIT, AIT-Turbo, 5.25-inch Magneto Optical (MO Disk), DAT 160/320 and others.

Techware will continue to offer tape drive repair and tape library repair services for all of the most popular data tape drive formats – LTO, DLT, SDLT, AIT, 8mm, 4mm, etc.

CD and DVD disc maker CMC Magnetics expects 10% growth in 3rd Quarter revenues

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Optical disc (CD, DVD, Blu-ray) maker CMC Magnetics expects its third-quarter revenues to grow 10%.  CMC also expects to turn a profit as second-tier disc makers are gradually phasing out of the optical disc market. First-tier manufacturers like Ritek and CMC have reduced their disc capacity by 30-40%, allowing the supply of optical discs to decrease which has helped to boost optical disc prices.

Optical disc prices have risen by as much as 40% since February of 2011. (Source: DigiTimes)

Our take on the CD-r and DVD-r market is that these increase prices are here to stay for at least the next 2 to 3 quarters as oil prices remain higher, and poly carbonate supplies remain tight. We are seeing these increase prices being passed on to users of CD-r and DVD-r media, as well as customers of disc duplication and printing services.