Search Engine Optimization

What is Search Engine Optimization?

To put it simply: Search Engine Optimization (SEO) SEO is a powerful way of getting your website noticed, by customers and search engines alike. It is a process of building a website in a way that allows it to easily be found, indexed and ranked by search engines (like Google or Yahoo!). That way, when a relevant search is made, your website is that much more likely to show up. By properly building and coding a website, the chances of it ranking will increase greatly.

If my website is already built, is it too late?

No, it’s never too late to address the SEO of a website. You could have the coolest website in your industry, but if no one can find it, what’s the point? Having a website that is already established puts you ahead of newer websites already. However, there is a lot more to it than that. SEO is not just “some marketing term that doesn’t actually mean anything”, or “just a sales angle”. If you have a website, you need SEO – its that simple.

What will Akayna Studios to help my current website?

Akayna Studios (ASI) will start with an SEO audit. After determining the SEO issues your website may have, we will work with you to remedy them. By focusing on targeted keywords in the code as well as the copy, we can establish proper content and purpose for each page. However, there is much more to it than that. Our strategies address image handling, alt tags and much more. We will create files that interact directly with the search engines, ensuring the correct pages are found and indexed.

If I need a brand new site, can you design it?

Absolutely. Our web design begins with SEO in mind. There are numerous factors to consider when designing and optimizing a website. Some things as simple as HTML meta-tags can help, but must be done together with several other SEO techniques to be effective. When properly optimizing a website, there are no instant-fixes or shortcuts. Time is a factor in a website’s ranking, so beware of companies offering quick solutions through low-cost ‘submit everywhere’ programs or mass linking. These may get your website banned. Search engines reward websites that are informative, original and trustworthy.