Not only are good, informative, and / or entertaining videos preferred by your prospective customers or followers, videos are 53 times more likely to get you a ranking within the first page on Google according to Forrester Research.
Google has made it a priority to serve a variety of media options for any given search query.
The good news is that you have a much better shot at getting on the first page of Google (the first ten results) with a video than with a standard HTML web page or article.
- Submit both the video and the page displaying the video to the major search engines
- If using a 3rd party video platform provider like Youtube, then make sure that the links point back to your website.