Primera has decided to go in an unorthodox direction with the new 4200 disc printer and producers lineup. Where as the trend had been towards individual ink cartridges to save money on per print prices – Primera has decided to revisit single ink cartridges.
Bravo 4200 features the latest in inkjet printing technology from Funai Electric Company Ltd. Just one ink cartridge needs to be replaced instead of four tanks for CMYK, simplifying operation and on-going maintenance.
It’s an interesting play betting that IT admins and purchasing agents will pick simplicity over cost. Of course we’ll keep our eyes and ears on the market and respond accordingly.
You can read more about the new printers here: www.finance.yahoo.com/news/primera-introduces-bravo-4200-series-130300908.html
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