A recent survey by Lpsos North America shows that in the car, Americans prefer radio to CDs or streaming services. The survey showed that in an in-car environment, 84% of Americans use AM/FM radio and 64% still use a CD player, keeping an average of 10.5 CDs in their vehicle. While consumers do seem averse to purchasing new CDs (68% say they have not purchased any new CDs in the last year), only 22% of those who aren’t buying new CDs say it’s because they are replacing the discs with digital streaming services. Most either don’t want any new CDs (27%) or find CDs to be too much money (23%).
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News Source: Ipsos